“WHEN I DRINK I DON’T DRIVE” ON THE BELGRADE CAR SHOW 2018

Association of Automobile Journalists of Serbia and Apatin Brewery promoted responsible driving

Belgrade, 26 March 2018 – The Association of Automobile Journalists of Serbia and Apatin Brewery traditionally prepared activations within the “When I drink I don’t drive” campaign for all the visitors of the DDOR BG Car Show 2018, that contribute to raising awareness of drivers on the importance of responsible alcohol consumption and risks of driving under the influence of alcohol.

Car fans especially took interest in the activation with “drunken glasses” – Mega Wire that tests patience, stability and coordination of driver’s hands, finding and unlocking the appropriate locks on cars, proper usage of safety belts as well as the board on which the visitors connected traffic signs using drunken glasses. 

“Together with our partner, Traffic Police of the Ministry of Interior of the Republic of Serbia, we try to continuously contribute to raising awareness of citizens on the responsible behavior regarding ourselves and others in traffic and we advise them not to combine alcohol and driving. In case drivers consummated alcohol, we recommend waiting for a bus, taking a walk, calling a taxi or a friend” Apatin Brewery states. 

“When I drink I don’t drive” campaign, implemented for a full decade now, draws the attention of the public that alcohol, even in small dosages, may impact judgement and motor skills. 

 

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