“WHEN I DRINK I DON’T DRIVE” ON THE BELGRADE CAR SHOW

Belgrade, 27 March 2017 – Apatin Brewery, within the campaign “When I drink I don’t drive”, and in cooperation with the Association of Automobile Journalists of Serbia prepared activations for all visitors of the 53rd International Car Show with the goal of raising awareness of drivers and other participants in traffic on the importance of responsible alcohol consumption and risks of driving under the influence of alcohol. 

During the weekend, all interested visitors had the opportunity to control the car by remote control and pass the route set using special glasses simulating the drive under the influence of alcohol. Additionally, also using “drunken glasses” they could try walking a straight line and learn how does the alcohol impact judgement, movement coordination and motor skills. 

Driving under the influence of alcohol is one of the leading traffic safety issues, and the fact that the campaign “When I drink I don’t drive” executed by the Brewery for the 10th year in a row succeeded in raising awareness of the public is confirmed by the survey aimed at pointing out, once more, the importance of responsible consumption and risks of driving under the influence of alcohol. The results are encouraging, because in a situation when they have had “one glass too many” most of the 71.4% of respondents call a taxi, walk home or call a friend. The decision not to sit behind a wheel is mostly impacted by the fact that they endanger traffic safety (56.9%) while every fourth respondent fears traffic tickets or losing license. Survey results show that 66% of respondents know the allowed limit of alcohol in blood, while 16.2% of respondents think the alcohol is not allowed at all. 

Apatin Brewery executes the “When I drink I don’t drive” campaign in cooperation with the Traffic Police of the Ministry of Interior of the Republic of Serbia. Within the campaign, the Brewery donates to the MI alcometers of the latest generation every year, in order to facilitate efficient work and education of all participants in traffic, where 95 alcometers have been donated in the last nine years. 
 

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