Apatin brewery was founded in 1756 as the “Imperial Brewery” in Apatin.
There are records on the production of 12,000 hectoliters of beer in the XVIII century. The brewery was privatized for the first time at the end of the XIX century, initiating a new development phase characterized by large investments.
In the period before World War I, the production amounted to 16,000 hectoliters of beer annually. In 1950, 40,782 hectoliters of beer were produced already, and the number of employees rose to 120.
During the seventies, the process of automated high-volume lines was introduced, which resulted in producing as much as 634,681 hectoliters of beer in 1977, and expanding the product range with refreshing orange, lemon and blueberry non-alcoholic drinks in 1969, and Alps herbs later on.
In June 2012 Apatin Brewery becomes a part of one of the largest global brewing companies Molson Coors, as part of the Molson Coors Europe Group. Molson Coors Europe is seated in Prague, and operates on the markets of Serbia, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, Romania and Slovakia. Molson Coors brands include: Jelen Pivo, Nikšićko Pivo, Borsodi, Bergenbier, Ožujsko Pivo, Kamenitza and many more.