Love for Beer
We create extraordinary brands, we love what we do and never take our job for granted.
As the brewery with several centuries of tradition, Apatin brewery is the leader on the domestic market and renowned for the quality of its brands. The brands of the Apatin brewery include Jelen Pivo, Jelen Fresh Lemon, Jelen Fresh Grapefruit, Jelen Cool, followed by Apatinsko Pivo, Nikšićko Pivo, Nikšićko Tamno, Staropramen, Lowenbrau, Beck’s and Stella Artois.
Business Built on Corporate Responsibility
Dedication to Innovation
Our corporate values demand we search for ways to move the limits of the expected and offer our beer lovers something new and exciting.
We were the first in Serbia to introduce a Czech beer into our production range, Staropramen, and Jelen Cool, the first domestic non-alcoholic beer. In 2011 we were the first on the domestic market to launch beers with fruity accents, Jelen Fresh Lemon initially, followed by Jelen Fresh Grapefruit. We plan to continue our innovations and launching new brands and packages. We never stop learning from our customers and this is the driver of our innovation.
We have been making beer for more than 260 years, we bring innovation and excite beer lovers all over the world. This is what gets us going at the start of the day.
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